Behind the Scenes: Capturing the Lift N Shift Fleet in Full Force
Every now and then, there’s a project that’s a little different from our day-to-day work — and this one was a biggie. On 13 April 2025, the Lift N Shift team came together for a major in-house project: capturing an epic photo of our fleet, along with individual shots of each truck.
It might sound simple, but with 16 trucks and 3 cranes all needing to be moved, cleaned, positioned, and photographed — it was a logistical operation in its own right. And that’s not even including our trailers or a few other key pieces of equipment!
A Big Team Effort
This was a real team-driven effort. Liv took the lead on organising the shoot, while Chris (our Operations Manager) pulled some strings and helped coordinate the details. A huge thanks to Craig McCauley, our independent truck photographer, who managed the line-up and vehicle arrangement like a pro.
We’re also incredibly grateful to the talented photographers who got behind the lens: Craig McCauley, Dave McCoid, and of course, our very own Chris Webby who stepped in with camera in hand. And we can’t forget our dedicated drivers, who gave up their Sunday to make sure everything got to and from the A&P Showgrounds safely and on time.
Clean, Ready, and Camera-Ready
With a workload that’s always full throttle, finding time to wash, polish, and prep that many trucks — plus cranes and gear — wasn’t easy. Space on the wash pad was tight, and the pressure was on. But with everyone pitching in, we pulled it off.
As Liv put it:
"Sleepless nights were a small price to pay for such a rewarding outcome. Thanks to the unwavering support of Steve, Reuben, and the entire team, this stands as one of the most impactful projects I've led to date."
Chris summed it up perfectly:
“It was great to see the fleet all cleaned up and come together in one place—it was an impressive sight to see. A great effort from the whole team to make the day come together.”
Keep an Eye Out
We’ll be sharing the final photos across our website and social media soon — so keep your eyes peeled for some serious truck envy. This project reminded us what teamwork, pride, and a bit of weekend hustle can achieve.
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